Archive for October, 2009

How to Successfully Cold Call in the Age of the Internet

Having a website which features quantified testimonials and very specific program benefits enables one to sell very effectively when cold-calling, since an electronic brochure is a timely tool.

B2B Direct Mailing Campaign Achieves a 83% Response!

In our Age of e-mail and v-mail, this is proof snail-mailings thoughtfully executed can very effectively set the stage to enable sales professionals to ethically access decision-making prospects, on the first phone call.

1 Year Ago……………When the Sky Was Falling

Here is the true story of one small business owner who demonstrated the guts to grind it out and succeed in this tough 10 month economic period. He did it without any fanfare or government handouts.