Smarter Sales Territory Management Cuts Gas Costs
Here’s how I use my ACT Contact Management Software to make fewer monthly trips to the One-Armed Bandit at my local gas station. My Central Florida sales territory is divided into 4 quadrants. Each week, I conduct highly targetted personalized mailings into one of the 4 quadrants so when I conduct my timely follow up qualifying phone calls to each mailed addressee, my ‘qualified’ decision-maker face-time appointments are clustered by quadrant, thus reducing drive-time and cross town trips across my widely dispersed, traffic-challenged sales territory.
It’s a simple matter of just labeling one of the 14 ACT User Fields as a ‘Quad’ code field and editing the Drop Down Values numerically with: 1, 2, 3 or 4. Main highways and traffic arteries are the territory dividing lines and, of course, work seamlessly with mapping and even the newest GPS software.
While there are plenty of more sophisticated contact management software programs than ACT, I prefer the flexibility and the powerfully simple user-friendly features which enable me to tailor it to my specific territory management needs. It’s priced right; updated frequently; and compatible with several other time-saving sales tools I use to cut the cost of managing my sales territory.
The built-in User Guides and Feature Tours suit my impatient learning style and the online Knowledgebase Help Files accessed at SUPPORT at www.act.com match each version so non-techies, like me, can focus on what matters most: the daily business of managing our sales territories much more efficiently.
This is a FREE endorsement of a software product I have used since Patrick Sullivan introduced version 1.1 of ACT Lite over 20 years ago. I’m not shilling for Sage Software. I pay for it each time I purchase an updated version. While several contact management software vendors during the past 35 years offered me free packages, in exchange for rave reviews, I politely declined. I continue to use this product for the reasons stated in this blog post. I’m not ‘Goody Two Shoes’ but I still own my soul.
So, what works for you? Please enlighten me with Comments about your sales territory management tips.
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Gordie,
I’ve been using ACT software for about 8 years and have never used it as a territory management tool. I’ll work on it over the weekend and let you know later how well it works for me later on.
Brian W. Kraus