Becoming an excellent value-adder of insightful information sought after by C-Suite occupants requires sweat equity plus the application of disciplined rules.
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Decisions, formerly delegated to mid-level operations managers are now being made at the top or executive level.
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I have received many requests to share effective techniques for gaining repeated, ethical access to C-Suite decision-makers, so this is our 2010 starting point.
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In 2006, I discovered a process for opening doors, minds and hearts. It is the single most effective component for ending cold-calling described by some as the scourge of the selling profession. Since then, I have created dozens of greeting card-based direct mailing campaigns that have achieved double-digit sales-buster results.
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One of the premier and oldest peer group organizations is TEC (The Executive Committee). There are over 14,000 members internationally and has been helping CEO’s outperform their competition for over 50 years.
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