Effective Sales Prospecting is a Mindset, Not an Event

I praise those who leverage their networking skills and who possess the sales prospecting mindset and discipline to convert weekly networking contacts into serious prospects and eventually raving customers. In this economy, these are my heroes!

“Go Ahead and Make My Day!” (Why Americans Love Being Carded)

In 2006, I discovered a process for opening doors, minds and hearts. It is the single most effective component for ending cold-calling described by some as the scourge of the selling profession. Since then, I have created dozens of greeting card-based direct mailing campaigns that have achieved double-digit sales-buster results.

Why Good Failures are Acceptable Options

Good Failures can be wonderful learning landmarks, provided we don’t give up; repeat our failures, or become cynical during our failing process.