Having a website which features quantified testimonials and very specific program benefits enables one to sell very effectively when cold-calling, since an electronic brochure is a timely tool.
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In 2006, I discovered a process for opening doors, minds and hearts. It is the single most effective component for ending cold-calling described by some as the scourge of the selling profession. Since then, I have created dozens of greeting card-based direct mailing campaigns that have achieved double-digit sales-buster results.
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FYI, if you’d like a copy of my Super GIVERS Dance Card INFO Sheet, to start your own informal Super GIVERS Business Referrals Network, e-mail me at: eurekaman43@hotmail.com and in the Subject line, enter Send Super GIVERS INFO Sheet. This will be my early Holiday Gift to you. Stay well, prosper and make it a memorable Thanksgiving!
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How do you, the sales professional, determine whether the person on the other end of the phone is being truthful? Your questions and how you ask them will reveal whether you are speaking with a liar or a potential buyer. Asking these questions on the phone will eliminate wasted face-time sales calls.
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