B2B Direct Mailing Campaign Achieves a 83% Response!

In our Age of e-mail and v-mail, this is proof snail-mailings thoughtfully executed can very effectively set the stage to enable sales professionals to ethically access decision-making prospects, on the first phone call.

Distractions, Distractions Don’t Ring Up b2b Sales!

This blog is about how to choose business luncheon events or networking meetings which will net meaningful b2b prospect contacts. When I am invited to attend an event or to speak there, I always ask the meeting planner 4 questions and their answers determine if it is worth my time.