I praise those who leverage their networking skills and who possess the sales prospecting mindset and discipline to convert weekly networking contacts into serious prospects and eventually raving customers. In this economy, these are my heroes!
Tactical B2B Sales Prospecting Tipsapplication, authority, BNI, business card booty file, business cards, business gatherings, business referral forums, CEO, Chambers of Commerce, cold calling, contacts, decision-making, direct mail, discipline, Dr. Ivan Misner, economy, end-goal, heroes, in-person interaction, internalize, leverage, lifestyle, mindset, Networking, networking events, networking lifestyle, networking skills, phone call, prospects, raving customers, referral networking organization, sales people, sales prospecting, sales prospecting system, second-nature mindset, serious prospects, source, trade associations, www.bni.com
Using greeting cards as a solicitation tool isn’t new. What is new is a lesson I learned as a result of conducting a 2006 Test Mailing. The Lesson: mail 3 funny message cards over 15 days to decision makers. Then, place a phone call within 4 days of their receipt of card # 3.
Tactical B2B Sales Prospecting Tipsadvertising, always send the very best, Americans, attention-getting, business professionals, business-like, call purpose, decision makers, direct mail, e-mail, funny, greeting card, Halloween, hard sell, Harris Interactive Research, human nature, hype, imagination, mailman, phone call, response rates, secret sauce, solicitation tool, stranger, Test Mailing, USPO, voice-mail, Why Americans LOVE to be Carded, year-end
