In 2006, I discovered a process for opening doors, minds and hearts. It is the single most effective component for ending cold-calling described by some as the scourge of the selling profession. Since then, I have created dozens of greeting card-based direct mailing campaigns that have achieved double-digit sales-buster results.
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This blog is about how to choose business luncheon events or networking meetings which will net meaningful b2b prospect contacts. When I am invited to attend an event or to speak there, I always ask the meeting planner 4 questions and their answers determine if it is worth my time.
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