Now: But, 1 year ago, more of us than anticipated did the American Thing. We dug our heels into the dirt, rolled up our shirt sleeves and did the heavy lifting. We did what Americans do best when others doubt us: we demonstrated our true grit!

Here is the true story of one small business owner who demonstrated the guts to grind it out and succeed in this tough 10 month economic period. He did it without any fanfare, government handouts or help. He prospered, in an industry which experienced a 56% failure rate of his service-provider peers, serving a former Top 5 Florida Growth Industry which has experienced an 81% decline since December 2008.We met in November 2008. A business associate who knew us both brought us together.

He described it as: the ideal marriage. The client needed a marketing guy with fresh ideas and a proven track record for making positive change become a bankable reality. I needed a new challenge, in a new industry plus, a client with the ability to pay me and the courage to step outside his comfort zone to try something new.

Together, we made it happen for less than an investment in 1 Chevy from the New General Motors. Our process increased his monthly sales 273% over the same 2008 period. He added new jobsite work crews while his competition’s assets were being auctioned on the courthouse steps. 

He insisted I add his testimonial to my website at: www.salesprospectingexpert.com. Remember folks, ‘it ain’t boasting if you make it happen’, in the homespun words of FSU’s most famous football coach. The process began with a quality mailing list of ideal target prospects.  So, what’s ideal? Ideal prospects were large enough to weather the peaks and valleys of this economic storm with the ability to pay plus, a continuing need for my client’s services.

We needed a ‘scrubbed’ list of named decision-makers with their current business addresses and phone numbers. There were 2 sources. One, at the Florida Department of Professional Regulation in Tallahassee which maintains the database of all licensees, permitted to offer these services inside the state. The other, and the one we chose, was the statewide membership directory of their professional trade association.

 It was harder to get and it took 3 months of happy hour drinks to get one printed directory. Next, we assigned a telemarketer to call every ‘pre-selected’ name in the directory to correct any changes or inaccuracies. This ‘scrubbing’ process, no matter how time-intensive, was critical to the success of our mailing campaign.

 During my 32 years in business, I can name, from memory, each mailing list vendor who didn’t bother to verify the correct spelling of my name. You would be shocked at the number of misspelled versions of my name, Gordie Allen!  Spelling someone’s name correctly demonstrates respect and professionalism. It takes minutes but it’s worth it, especially when you may ask this person to take action on your behalf at some future time.

In my next blog, I’ll discuss the mailing campaign which led to the resulting 273% monthly sales increase.

 OK, it’s your turn! Please share your good, bad or even ugly mailing list experiences.

You say, you couldn’t make payroll yesterday because your clients have stretched out their payments. Or, you can’t sell products because your bank has frozen your credit line. Maybe, your Horoscope Sign was a 5? Because, because; we can always find excuses upon which to blame our troubles.

FACT: even though the stock market declined 83 points yesterday and the new Stimulus Plan will place future generations at risk, guess what didn’t happen, yesterday?

Brian Williams on the NBC Evening News didn’t broadcast any report by IMS (Immigration Services) about an alarming number of visa application cancellations. Foreigners are still lining up at the gates of our great, but temporarily troubled country, waiting patiently for their legal entry papers. Illegal aliens are still tragically dying in rickety old leaky boats on the high seas off the Florida coast. I’m sure, a few even came across our Southwestern border in the past few nights.

No matter how good or bad Friday the 13^th was for us, it was still a better day than for most foreigners.

Whatever daily calamities challenge small business owners like us, we have much more to be thankful for than when my father first set foot on US soil in 1919. Nicholas Demetrious Alagazakis (Nicholas D. Allen, the Americanized version) was a Greek Immigrant who found himself in a strange, foreign country in a time of war.

Not quite penniless, but with just the clothes on his back, and a working fluency of English; he was destined to make his family of four boys proud of his American Legacy.

Thanks to an established Greek Community in New York City, where he quickly made friends, he found employment and later became an insurance salesman for the Prudential Life Insurance Company.

At the end of WW1, he brought my English mother, Dolly Fortune, to this country where they became citizens. Hard work and good fortune empowered him to become a ship owner of the Prudential Steamship Company headquartered at Battery Place in New York City.

In WW2, he and his company prospered and he moved his growing family to Florida in the late 1940’s where he settled into a new business as owner of the Florida Yacht Basin on the Miami River.

When my brothers and I were growing up, a day never went by when Nicholas didn’t thank this great country for the opportunities it afforded he and his children. While TV and radio were daily distractions, we were constantly infused with his spirit of gratitude and reminded to fulfill our individual American goals and destinies. And, we have. My brother Homer became a ship owner; Winston, an architect; Milton, a software company executive; and me, a sales training consultant.

Our legacy was repeated millions of times in every corner of our great country. Through the Great Depression and the many peaks and valleys of historic economic trends; we have weathered harsh circumstances and still prospered individually and grown our nation.

That’s my story. That’s why I am eternally thankful to be an American. That’s why I still count Friday, the 13^th, as my Lucky Day. Every day I breathe our air is my blessing.

I’d like to hear your story.