B2B Direct Mailing Campaign Achieves a 83% Response!

In our Age of e-mail and v-mail, this is proof snail-mailings thoughtfully executed can very effectively set the stage to enable sales professionals to ethically access decision-making prospects, on the first phone call.

“Go Ahead and Make My Day!” (Why Americans Love Being Carded)

In 2006, I discovered a process for opening doors, minds and hearts. It is the single most effective component for ending cold-calling described by some as the scourge of the selling profession. Since then, I have created dozens of greeting card-based direct mailing campaigns that have achieved double-digit sales-buster results.

Leaking Lifeboats and Sales Prospecting

Effective sales prospecting which leads to new business, the lifeblood of all companies, requires accepting failure as an important part of the success process.