While business as usual may seem to be a safer course of action, I am going to suggest in the next few blog posts some tactical strategies and techniques to increase market share and improve sales prospecting performance and results.
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In 2006, I discovered a process for opening doors, minds and hearts. It is the single most effective component for ending cold-calling described by some as the scourge of the selling profession. Since then, I have created dozens of greeting card-based direct mailing campaigns that have achieved double-digit sales-buster results.
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If a client is this satisfied with the results of my work, it is human nature for her to want to return the favor, even though I’m paid well as their consultant. In many instances, it’s an ego thing.
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