C-Suite Speak is a given if you are to gain repeated, ‘trusted advisor’ access to the Chiefs of the Boardroom.
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This blog is about how to choose business luncheon events or networking meetings which will net meaningful b2b prospect contacts. When I am invited to attend an event or to speak there, I always ask the meeting planner 4 questions and their answers determine if it is worth my time.
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How do you, the sales professional, determine whether the person on the other end of the phone is being truthful? Your questions and how you ask them will reveal whether you are speaking with a liar or a potential buyer. Asking these questions on the phone will eliminate wasted face-time sales calls.
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