While you know me as author of this sales prospecting tips blog, you probably aren’t aware I’m also an eBay enthusiast and eBay Consignment Seller who achieved eBay Power Seller status in 2003-2007 by successfully mining a neglected niche market.

Like many eBay consignment sellers, after selling their miscellaneous household items, I was stumped with where to get inventory to fuel my weekly online auctions. Exhausting and frustrating visits to weekly garage sales and consignment shops annoyed me. My peers told me of their nightmare experiences with Drop Shippers. Nope, not for me!

FACT: Where can I get stuff to sell online? Is one of the most popular questions queried online Search Engines. Many of the unemployed, who once poked fun at eBay, are now giving it a serious second look as their day job, especially with Corporate America’s daily announcements of huge layoffs and hiring freezes.

Never one to let a challenge stump me, answering this question became my battle cry. One 2003 February Sunday, while sitting in church, the answer (answers) came to me.

The answers were sitting all around me. The answers were the retired seniors in my church family. Just suppose, I could figure out how to mine the real antiques and collectibles seniors stored in their attics, cellars and garages?  I bet some of them could even use the cash!

I did it and I was very successful at it! So, I wrote an ebook about my detailed marketing plan with all the fixings. Everything that worked for me, why it worked and, how to duplicate my success including free prospect list URLs and working forms are included in this 4 chapter ebook. I held nothing back!

The title of this week’s blog: Making “Real Money” on eBay is the title of the first reader review given my new ebook. I’m thrilled the reviewer saw fit to grade it 5 of 5 possible stars. Also, he placed it in the must-read category for anyone seeking to earn big bucks on eBay as a Consignment Seller.

This is the subject of this blog for these 3 reasons:

• The ebook is a near-perfect example of the marketing maxim: Find a Need and Fill It!
• My patriotic contribution for getting America’s Unemployed back to work.
• Unashamedly, I’d like to sell some ebooks at $18.95 each.

At hundreds of workshops I conducted around this country for 17 years, I always said: finding a need and filling it was the Number 1 Rule of Successful Marketing. Add the right timing of marketplace introduction, a product which solves a contentious problem; and, make it affordable. This is the secret sauce for a marketing success recipe.

Wouldn’t it be great if eBay once again became an American Success Story by putting Unemployed Americans back to work? Like the mythical, Phoenix bird rising from the ashes! What a hoot, if my little ebook had something to do with this happy ending.

To get your FREE Preview peek, downloadable to your PC, cell phone, smart phone, electronic ebook reader or PDA, go to: www.mobipocket.com and type: Gordie into the Search box at the top of the page.

It’s appropriately titled: How to Get Stuff* to Sell on eBay (*an Endless Supply of Real Antiques and Collectibles, NOT Drop Ship) and I think it does the Number 1 Rule of Marketing proud. Do you agree? 

I’m constantly getting e-mails and voice-mails from consulting associates telling me about the wonderful ‘exposure’ they received speaking for free at local trade association chapter or business networking luncheons. It’s their shameless way of coaxing me to do the same. Most often, I politely refuse and just keep prospecting and working my referrals. Exposure, without meaningful sales contacts, is counter-productive!

I could fill every waking hour in my appointment planner with free speaking or networking engagements but I don’t for several reasons. First, I have to pay my bills. Second, when I’m not on the phone or my laptop connecting to new sales prospects, following up on strategic referrals, or servicing clients; I’m not ringing up sales. Negative cashflow is a commission sales person’s worst nightmare. There are too few prime time prospecting hours in my day even though my day begins at 4:00 am.

So, today, I’m going to share with you my 4 test questions for deciding whether to be distracted or to pass on an ‘opportunity’. Distractions are always cloaked as ‘opportunities’. I still do an occasional free luncheon speech, and I selectively attend b2b networking luncheons but ONLY if they pass my test.

When I am invited to attend an event or to speak at an event, I always ask the meeting planner 4 questions:

• What is the exact purpose of the meeting or event?
• Were I attending as a guest, what would it cost me?
• Name some of last month’s attendees by company and their job titles?
• How many people attended your meeting last [week, month or quarter]? 

What is the exact purpose of the meeting or event? I avoid meetings or events positioned as ‘the networking event of the year’. It’s pure hype. Anyone who has to pitch their event so blatantly is seeking to seat  ‘breathers’,  not professionals. Not for me! Also, I’m not into networking luncheons open to ‘entrepreneurs’. ‘Entrepreneur’ is a code-word for b2c MLM sales agent who seem to be popping up, like attorneys at  traffic accidents. Since I only train b2b sales professionals and I only accept money, not beads and blankets (trade-outs) for my services, I avoid b2c MLM groupie events.

Were I attending as a guest, what would it cost me? I avoid free events. The food is usually marginal and the company isn’t much better. Moochers who are regulars at free events don’t spend money. I guess that’s why the moochers usually show up en mass. My interest begins at $35 per person. People who call themselves professionals realize they will not sit in the company of peers for free. They ‘get’ it and so do I.

Name some of last month’s attendees by company and their job titles? The answer to this question is the deciding factor for me. While b2b company names are important, I’m more interested in the job title of the typical attendee. Why? My best prospect-types by job title are: sales managers, regional sales managers, new business development directors and marketing directors. These are the people who sign contracts to hire me to re-tool their b2b sales teams and they make quantity purchases of my eBooks. So, an opportunity to rub elbows or to speak to a group of 40-60 of these job titles is worth my time. 

How many people attended your meeting last [week, month or quarter]?  For some reason, meeting planners have a tendency to add 10 to their last attendance count. Maybe, 10 more attendees is a lucky number! So, if I hear 25-30, I presume, it’s usually 15-20 which is too small for me to net any worthwhile contacts. When I attend functions, I’m seeking a critical mass of 40 – 60 attendees. This is true whether I’m the speaker or just an attendee because I will always meet 3-5 serious b2b decision-making prospects for my services. 

How do you find out about these business event luncheons? Of course, most daily newspaper have a business section with weekly event listings. Also, GOOGLE ”local business event luncheons by City, ST”. But what about business event luncheons of decision-makers, by their job titles, for what you sell?

Read Chapter 1 of my new How to Get Face-Time with People Who Buy What You Sell ebook (also called the PowerProspecting eBook) and you will learn how and where to get FREE Lists of these decision-makers, by their job-titles, for contacts in your local, regional or national sales territories. To preview my eBook for FREE, CLICK on Purchase The eBook Now, in the right sidebar. CLICK on Home Page. CLICK on View FREE Minibook. Remember, you have a 1 Year Money-Back Guarantee to tailor and test my Power Prospecting Formula to painlessly and systematically get qualified prospect appointments for your b2b products and services. 

Starting next week and every week, thereafter I’ll deliver shorter blogs beginning with Part 1 of How to Prosper in Tough Times.  Have a happy and carefree Halloween and remember to vote next Tuesday.