In 2006, I discovered a process for opening doors, minds and hearts. It is the single most effective component for ending cold-calling described by some as the scourge of the selling profession. Since then, I have created dozens of greeting card-based direct mailing campaigns that have achieved double-digit sales-buster results.
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If a client is this satisfied with the results of my work, it is human nature for her to want to return the favor, even though I’m paid well as their consultant. In many instances, it’s an ego thing.
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How and Why to use the ‘Urgency Challenge’ to close more sales during this 2009 Recession.
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This is living proof you are not just another vendor sales person but a sales professional who cares enough to be remembered when sales-prospects are ready to buy. It’s the gift that keeps on giving!
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