Using greeting cards as a solicitation tool isn’t new. What is new is a lesson I learned as a result of conducting a 2006 Test Mailing. The Lesson: mail 3 funny message cards over 15 days to decision makers. Then, place a phone call within 4 days of their receipt of card # 3.
Tactical B2B Sales Prospecting Tipsadvertising, always send the very best, Americans, attention-getting, business professionals, business-like, call purpose, decision makers, direct mail, e-mail, funny, greeting card, Halloween, hard sell, Harris Interactive Research, human nature, hype, imagination, mailman, phone call, response rates, secret sauce, solicitation tool, stranger, Test Mailing, USPO, voice-mail, Why Americans LOVE to be Carded, year-end
While you know me as author of this sales prospecting tips blog, you probably aren’t aware I’m also an eBay enthusiast and eBay Consignment Seller who achieved eBay Power Seller status in 2003-2007 by successfully mining a neglected niche market.
My Book Shelfaffordable, American Success Story, America’s Unemployed, an Endless Supply, ashes, attics, battle cry, blog, category, cell phone, cellars, church, church family, collectibles, consignment shops, contentious problem, Corporate America’s daily announcements, day job, downloadable, Drop Shippers, ebay, eBay Consignment Seller, electronic ebook reader, forms, FREE Preview, free prospect list, garage sales, garages, Gordie, happy ending, hiring freezes, How to Get Stuff to Sell on eBay, layoffs, marketing maxim, marketing plan, marketing success, marketplace introduction, mine, mining, must-read, mythical, near-perfect example, niche market, nightmare experiences, NOT Drop Ship), Number 1 Rule of Successful Marketing, online, online auctions, patriotic contribution, PC, PDA, peek, Phoenix bird, popular question, Power Seller, reader review, real antiques, recipe, retired seniors, right timing, sales prospecting tips, Search box, search engines, secret sauce, smart phone, success, unemployed, Unemployed Americans, URLs, Where can I get stuff to sell online?, workshops, www.mobipocket.com
Comments Off
