In our Age of e-mail and v-mail, this is proof snail-mailings thoughtfully executed can very effectively set the stage to enable sales professionals to ethically access decision-making prospects, on the first phone call.
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Using greeting cards as a solicitation tool isn’t new. What is new is a lesson I learned as a result of conducting a 2006 Test Mailing. The Lesson: mail 3 funny message cards over 15 days to decision makers. Then, place a phone call within 4 days of their receipt of card # 3.
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