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	<title>Sales Prospecting Tips &#187; time-line</title>
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	<description>Leading Edge Sales Prospecting Tips</description>
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		<title>Speak C-Suite, the Language of the Boardroom, or Else</title>
		<link>http://www.salesprospectingtips.com/speak-c-suite-the-language-of-the-boardroom-or-else/</link>
		<comments>http://www.salesprospectingtips.com/speak-c-suite-the-language-of-the-boardroom-or-else/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 01:39:23 +0000</pubDate>
		<dc:creator>Gordie Allen</dc:creator>
				<category><![CDATA[Tactical B2B Sales Prospecting Tips]]></category>
		<category><![CDATA['Trusted Advisor']]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[big bucks decisions]]></category>
		<category><![CDATA[big ticket purchasing decisions]]></category>
		<category><![CDATA[boardroom mentor]]></category>
		<category><![CDATA[buck stops]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[C-Suite Speak]]></category>
		<category><![CDATA[catastrophic consequences]]></category>
		<category><![CDATA[Chief Executive Officer]]></category>
		<category><![CDATA[Chiefs of the Boardroom]]></category>
		<category><![CDATA[commercial cleaning industry]]></category>
		<category><![CDATA[corporate ladder]]></category>
		<category><![CDATA[decision-making pyramid]]></category>
		<category><![CDATA[down-the-road realities]]></category>
		<category><![CDATA[drivers]]></category>
		<category><![CDATA[electronic spreadsheets]]></category>
		<category><![CDATA[field sales professionals]]></category>
		<category><![CDATA[financial terminology]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[language of the boardroom]]></category>
		<category><![CDATA[management consultant]]></category>
		<category><![CDATA[market leader]]></category>
		<category><![CDATA[marketing arena]]></category>
		<category><![CDATA[missions]]></category>
		<category><![CDATA[motivate company-centric employees]]></category>
		<category><![CDATA[new mindset]]></category>
		<category><![CDATA[new vocabulary]]></category>
		<category><![CDATA[now and future customers]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[P&Ls]]></category>
		<category><![CDATA[position the company]]></category>
		<category><![CDATA[pre-planning]]></category>
		<category><![CDATA[reactionary decisions]]></category>
		<category><![CDATA[recruit]]></category>
		<category><![CDATA[reinvent the company]]></category>
		<category><![CDATA[sales managers]]></category>
		<category><![CDATA[sales trenches]]></category>
		<category><![CDATA[serious consequences]]></category>
		<category><![CDATA[setting the stage]]></category>
		<category><![CDATA[stockholder value]]></category>
		<category><![CDATA[strategic decisions]]></category>
		<category><![CDATA[strategic goals]]></category>
		<category><![CDATA[teacher]]></category>
		<category><![CDATA[time-line]]></category>
		<category><![CDATA[today vision]]></category>
		<category><![CDATA[today-leadership]]></category>

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		<description><![CDATA[C-Suite Speak is a given if you are to gain repeated, ‘trusted advisor’ access to the Chiefs of the Boardroom. ]]></description>
			<content:encoded><![CDATA[<p>C-Suite Speak, or the language of the boardroom, is a given if you are to gain repeated, ‘trusted advisor’ access to the Chiefs of the Boardroom. All my marketing life I have been a tactical person, at home with sales managers and field sales professionals, in the business-to-business sales trenches and their marketing arena.</p>
<p>A few years ago, when I decided to move up to the C-Suite or Boardroom where the big bucks decisions were made I had to re-learn a new vocabulary and with it, a new mindset or frame of reference.</p>
<p>It was a rude awakening to say the least, but a good friend and professional management consultant who ascended to the CEO’s position at a sizable company in the Commercial Cleaning Industry, became my Boardroom Mentor and Teacher and gently (patiently, too) walked me through the process.</p>
<p>Because it worked for me, I will share this process with you in this and future blogs. Let us start at the top of the decision-making pyramid where the buck stops at the desk of the Chief Executive Officer.</p>
<p>First, by revealing what keeps CEOs awake at night? What issues must be addressed if CEOs are to responsibly lead their companies?</p>
<p>The CEO Focus:</p>
<ul>
<li>Increase stockholder value.</li>
<li>Execute strategic goals, missions and objectives to inspire their other Chiefs.</li>
<li>Reinvent the company so it is correctly aligned with its now and future customers.</li>
<li>Make strategic decisions to recruit, keep and motivate company-centric employees.</li>
<li>Make strategic decisions to position their company as a market leader 2-4 years from now.</li>
</ul>
<p> </p>
<p>There are others, but these five are the drivers in which CEOs invest the majority of their time. A simple but relevant metaphor is to think of the CEO as a bus driver. They control the direction, acceleration and are responsible for the safety of their vehicle, its conductors (other Chiefs) and riders (employees).</p>
<p>They must always keep their eyes on the road in front and way ahead. They must see down the road and over the horizon. Their time-line is about the future, which is 2-4 years from now, because their <em>today-leadership </em>and <em>today-vision</em> have the most serious consequences when these become down-the-road realities. Wrong, reactionary decisions today can have catastrophic consequences down the road.</p>
<p>CEOs often have the final say in big ticket purchasing decisions when hundreds of thousands and millions of dollars are at stake. The higher you venture up the corporate ladder, the more at ease and confident you must be with P&amp;Ls, financial terminology and the numbers on their electronic spreadsheets.</p>
<p>In my next blog you will learn the importance of business acumen and industry savvy.</p>
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		<item>
		<title>How to Turn Good Ideas into Killer Apps!</title>
		<link>http://www.salesprospectingtips.com/how-to-turn-good-ideas-into-killer-apps/</link>
		<comments>http://www.salesprospectingtips.com/how-to-turn-good-ideas-into-killer-apps/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 23:35:29 +0000</pubDate>
		<dc:creator>Gordie Allen</dc:creator>
				<category><![CDATA[Time Wise]]></category>
		<category><![CDATA[best idea]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[consulting services]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[Franklin-Cover Planner]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[good idea]]></category>
		<category><![CDATA[increased revenues]]></category>
		<category><![CDATA[killer app]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[month's activities]]></category>
		<category><![CDATA[must-do activities]]></category>
		<category><![CDATA[new idea]]></category>
		<category><![CDATA[paper-based appointment planner]]></category>
		<category><![CDATA[PDA smart phone]]></category>
		<category><![CDATA[prioritized daily tasks]]></category>
		<category><![CDATA[resourceful person]]></category>
		<category><![CDATA[system]]></category>
		<category><![CDATA[time-line]]></category>
		<category><![CDATA[useful tool]]></category>

		<guid isPermaLink="false">http://www.salesprospectingtips.com/?p=52</guid>
		<description><![CDATA[My good ideas capture system makes certain good ideas don’t fall through the cracks since I have an orderly but  hectic daily schedule. ]]></description>
			<content:encoded><![CDATA[<p> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">I have always considered myself to be a resourceful person. One who can move a good idea along to the next stage until it becomes a killer app or useful tool. Here’s my method for making it happen. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">My week begins 4:00 am  each Sunday. For 31 years, I’ve used a Franklin-Covey Planner with the 2 letter-size pages for each day because my handwriting is large. One page has 2 columns: Column 1 for my 3 each, <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">A-type</em></strong> Priorities identified Prioritized Daily Tasks and column 2 for time from: 4am – 8pm.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">The opposite page is for ‘<strong style="mso-bidi-font-weight: normal;">Daily Notes’</strong>. This page is further divided into 4 sections. The top 14 lines are for <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Communications</em></strong> which include: phone calls, voice-mails, e-mails and, even snail-mail correspondence to be completed this day.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">The next 18 lines are for <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Action </em></strong>and include my hand-written notes concerning the 3 <strong style="mso-bidi-font-weight: normal;">A-type</strong> Priorities from the opposite page, as well as any addition remarks from the <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Communication</em></strong> section. I’ve learned to only schedule 3 <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">A-type</em></strong> Priorities each day to manage those must-do activities which will move my goals forward. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">My Monday Pages always include another category: <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">New Idea,</em></strong> which I write any idea worth consideration that will promote my book sales and consulting services. During the Week, I return to this <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">New Idea</em></strong> section and write timely, relevant notes.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">The last Section is <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Food,</em></strong> where I record my daily menu. I’m a Type 2 diabetic, so what goes into my mouth goes onto this page together with the time of consumption.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">At month-end, before I summarize my month’s activities and remove the pages which are then saved in a past months binder, I go back and review each Monday’s <strong style="mso-bidi-font-weight: normal;">New Idea</strong> and my notes for that day.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"><span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">Then, I select the <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Best Idea</em></strong> of the month and I create a <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Projects-in-the-Works</em></strong> <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Action </em></strong>page where I time-line what steps to complete to move this Best Idea out of the idea stage and into the action stages. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">Some of my past Best Ideas included: converting my printed books into ebooks; authoring blogs for each ebook and my consulting services; and cross-platform marketing concepts which increased revenues.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">Since I prefer to use a paper-based appointment planner system instead of an electronic PDA or smart phone, I know there is some duplication writing and re-writing. While re-writing may appear tedious, I think best on-paper plus, by re-writing I conceptualize my thoughts more effectively. It fits my particular comfort zone. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">My good ideas capture system makes certain good ideas don’t fall through the cracks since I have an orderly but  hectic daily schedule. What works for me may not fit your work ethic but I encourage you to create your system to capture your Best Ideas.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Verdana; color: #3366ff; font-size: 11pt;">Ok, so what works for you?</span></p>
<p> </p>
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