Why Passion Matters Most in the MLM Success Equation!
In our hardscrabble economy where a double Recession looms on the horizon, those who ask me, “what is a good business to start?” get my safest answer “find an MLM organization with a product or service you can become passionate about, and do it.”
The usual caveats about starting a business or new career are still essential and include: reputation of MLM organization behind the products and/or services; startup investment, operating capital, product and/or service reputation, customer credibility, industry veracity, marketplace share, distributor training, print and electronic collateral sales materials; and compensation, to name a few. All the stuff you will find inside the pages of any Marketing 101 textbook are important ingredients of any success recipe.
So why is ‘passion’ at the top of my list of essential reasons to choose one MLM organization over another? Because when the novelty wears off and the success hype is a distant echo, what you are selling and how you feel about meeting unsatisfied needs is the very essence of your new business challenge. Finding a need and filling it can be challenging in a good economy but especially so, in this economy.
Passion and Perseverance (belief in yourself and what you are selling) will see you through the lean and good economic times. I am living proof of this reality. Since 1978, when I opened the doors to Mr. Mailer, Inc., mastery of direct mail marketing has been my focus. It was then, and is now. Now, more as a component part of Leads-Plus, Inc., my prospecting for new business-to-business marketing consulting practice. Since 1978, I have weathered eight economic downturns and come out stronger as a result. Perseverance born of Passion was always the deciding factor.
I am more fortunate than most people who hitch their wagon to an MLM star. I was a Send Out Cards (SOC) user for four years before I jumped onto their MLM bandwagon last month. Their greeting card personalization and online processing services fit seamlessly into my consulting and direct mail marketing business at the ‘ideal’ time when I most needed a fresher, more attractive direct mailing platform to enhance my Power Prospecting™ Formula for b2b client new business development.
In my last blog, I credited my wife with my enlightenment, my Eureka Moment of truth that I had foolishly left $48,255 on the table by NOT participating in the MLM side of SOC.
Had I not had the passion and proof that SOC products and processes worked so well for me, my clients and the perpetuation and growth of my business, I would have been foolish to jump into the MLM side of the business.
So, answer the Passion Question, first when deciding whether to jump into a new career or business opportunity.
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…These starting a business tips are formatted to help you avoid the common pitfalls that beset many new emerging entrepreneurs. Without business strategic planning you wont start with the right grounding and your business may fail…The best business tips are the ones that work because successful people have decreed that they have worked for them. These business planning tips will help you formulate that plan to succeed…You need to take luck out of the equation and use your own skill combined with immaculate preparation to ensure success and prevent failure.